About Us

We are a team of riders with a passion for motorcycles. We wanted to share our love for the sport by creating beautiful and highly functional products for our fellow riders.

Brake Free founding members

OUR FOUNDERS

Design philosophy

We agreed that the product would have to be very simple to use, simple to install, and make a huge difference in improving visibility.

Our company got started on an idea that motorcycle safety does not have to come at the expense of style. We believed safety gear could be functional and stylish. 

We began building our first prototype in April, 2014. The idea was simple. Find a way to improve rider visibility with a product the rider would be proud to wear.

Early Sketches

The problem

Riders are invisible!

Riders are invisible in comparison to a car. A car has 10 times the visibility with at least 3 lights forming a large triangle. In comparison, the motorcycle rider has only one tail light, below eye level for most drivers.

our solution

Smart Brake Light

The Tech

Brake Free

Brake Free wireless brake detection can accurately detect regular braking, engine braking, downshifting, and emergency braking

No fuss, no apps, no wires

wireless brake detection

In April, 2017 we launched our IndieGoGo crowdfunding project to bring Brake Free to the world. And with the help of 2,138 backers Brake Free is here. 

We believe in creating truly useful and beautiful products that help solve real world problems. We will continue to innovate and develop new and novel products to serve the sport we love.

Brake Free smart brake light for motorcycle helmets

Brake Free

A SMARTER WAY TO BE SEEN